Maplecrest creates a StampEzee stamp card where every drop-off earns a stamp: ten stamps unlock a free wash-and-fold bag, with a free shirt press at stamp five as a tiered reward. Customers join by scanning the QR code at the counter and add the card to Apple Wallet or Google Wallet, where it updates live after every visit. Counter staff work as Loyalty Executives and scan the customer's QR code at drop-off, and a cap of one stamp per visit keeps things simple when someone brings in several bags at once.

For the after-hours drop-off lockers and the pickup-and-delivery service, staff attach a printed one-time Ezee Code to the order ticket. Customers enter it in the StampEzee app to collect their stamp, so orders that never cross the counter still count toward the next reward.

Each April, Harpreet sends members who have agreed to receive messages a push notification, email or WhatsApp message about cleaning winter coats and duvets before putting them away, and in late summer a reminder ahead of wedding and festival season. A lapsed-customer campaign automatically reaches regulars who have not dropped anything off in several weeks, while birthday rewards and a Refer & Earn campaign for neighbours and co-workers add a personal touch.

The analytics dashboard shows members, visits, stamps issued, redemptions and repeat-visit rate for Port Credit, Erin Mills and Springdale side by side. In this example, Harpreet could see that the Brampton counter has many new members but fewer return visits, and send those members a targeted push notification inviting them back.