🖊️ Written by Michael Reyes
Updated: 7 months ago
42%
Repeat Visits
1,800+
Customers Engaged
3
Branches
Fogbound Bakehouse is a fictional bakery group created for this example. It started as a small sourdough counter on Gottingen Street in Halifax's North End, then added a shop on Quinpool Road and a third in Downtown Dartmouth, a few minutes' walk from the ferry terminal. Every morning the shops bake sourdough, oatcakes, cinnamon buns and blueberry scones, with seasonal specials like pumpkin loaves in the fall and hot cross buns in the spring.
Owner Colleen MacIsaac knows many of her regulars by name, and a large share of weekday customers are commuters picking up coffee and a pastry on the way to the ferry or the office.
Colleen wants a commuter who buys a scone in Dartmouth before the ferry and picks up a loaf on Quinpool on the way home to keep building toward the same reward, instead of carrying a separate card for each shop.
She also wants a lighter way to thank the regulars who come in almost every day, and a way to tell them about seasonal bakes without printing flyers.
In this scenario, each shop hands out its own paper punch card, stamped by hand at the till. On busy mornings, staff often skip the stamp to keep the line moving, and cards end up soggy in coat pockets after a wet Halifax commute.
A tiered stamp card built for a fast morning queue
Fogbound Bakehouse designs a StampEzee stamp card with tiered rewards: a free coffee at stamp 5, a free pastry at stamp 10 and a free sourdough loaf when the 15-stamp card is complete. The card works the same way in the North End, on Quinpool Road and in Downtown Dartmouth, so every purchase counts toward the same goal.
Customers join by scanning a QR code on the counter and can add the card to Apple Wallet or Google Wallet, where it updates after every visit.
Counter staff, set up as Loyalty Executives, scan the customer's QR code from the StampEzee app or wallet pass at checkout. It takes a moment, so the stamp no longer gets skipped when the line reaches the door on a Saturday morning. The bakery caps stamps at one per visit to keep rewards fair.
For pre-ordered Thanksgiving pies, holiday loaves and office platters, the bakery tucks a printed Ezee Code into the box. Customers enter the code in the app to collect their stamp, even when staff are too busy to scan anything at pickup.
The bakery sends an occasional push notification to customers who have opted in, for example when the first pumpkin loaves of the fall come out of the oven or when the shops have special hours on a long weekend, and a birthday campaign adds a free treat.
Colleen uses the analytics dashboard to see members, visits, redemptions and repeat-visit rate for each shop. In this example, she could see a repeat-visit rate of around 42% and notice that many Dartmouth regulars visit a Halifax shop too.
Owner, Fogbound Bakehouse (illustrative example)
Fogbound Bakehouse
"Our mornings are too busy for an ink stamp and a paper card that ends up in the wash. I want a regular who switches between Dartmouth and Halifax to keep every stamp they've earned with us."
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